Chilean President José Antonio Kast, accompanied by Foreign Minister Francisco Pérez Mackenna, led the official launch of Choose Chile. The platform aims to strengthen Chile’s image abroad and promote opportunities for investment, technological development and economic growth.
Government officials, diplomats, business associations, members of the academic and scientific communities, and representatives of multinational companies attended the event.
Choose Chile seeks to establish a shared narrative presenting the country as an exporter and a destination for investment, innovation, business development and talent. The initiative also aims to diversify exports, support strategic sectors and promote higher-value goods and services.
Foreign Minister Francisco Pérez Mackenna presented the platform’s main guidelines, visual identity, content and website. He said the strategy would focus on attracting investment to develop human capital and diversifying Chile’s export base.
The first Choose Chile Summit is planned for March 2027. It will bring together investors, technology companies and international stakeholders to showcase Chile’s productive capabilities and investment opportunities.
ProChile is leading the summit’s organization. Its main day in Santiago will include business and bilateral meetings, alongside visits to regional projects and companies and a programme for international media.
The initiative is based on Chile’s exceptional natural conditions, the capabilities and infrastructure to turn those advantages into opportunities, and the confidence offered by clear rules and stability for long-term investment.
