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Economy

China’s retail sales rise 2.6% in first three quarters of 2026

Services retail grew 5%, outpacing sales of goods over the same period.

Retail sales of goods and services in China rose 2.6% year on year in the first three quarters of 2026. Online sales increased 4.4%, while rural consumer-goods sales grew 2.3%.

Source: National Bureau of Statistics of China

People browsing products inside a shopping centre
Shoppers at a retail centre in China. Illustrative photo. Photo: Michał Beim / Wikimedia Commons, CC BY 4.0

Retail sales of goods and services in China increased 2.6% year on year in January–September 2026, according to the National Bureau of Statistics of China. The growth rate was 0.1 percentage points higher than in January–August. Services retail rose 5%, continuing to outpace sales of goods.

Sales of tourism, cultural, sports and transport services grew particularly quickly, the bureau said. During the September holiday period, cross-regional trips across the country totalled 643 million, averaging 214 million a day.

Retail sales of consumer goods topped 37 trillion yuan, up 1.1% from a year earlier. Sales in rural areas rose 2.3%, 1.4 percentage points faster than in urban areas. County and rural markets accounted for 39.1% of total consumer-goods retail sales.

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Sales increased in nearly 60% of product categories. Among businesses above the designated statistical threshold, sales of communication equipment rose 18.1%, while cultural and office supplies increased 6.2%. Retail sales of new-energy passenger vehicles exceeded 7.7 million, with market penetration above 58%.

Online retail sales of goods and services grew 4.4%. Goods sold online by businesses above the designated statistical threshold accounted for 31.8% of their total goods retail sales, up 3.9 percentage points from a year earlier. The bureau said the consumer market continued to expand and upgrade.

Translated from Chinese using artificial intelligence. Source: National Bureau of Statistics of China

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