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Shvabe presents Zenit lenses to potential partners from China

The Moscow meeting featured the Zenit M digital camera and a range of interchangeable lenses.

Shvabe presented Zenit photographic equipment to potential partners from China. The showcase took place at a Russian-Chinese business meeting in Moscow.

Author: Робот Source: Rostec State Corporation, Russia

Zenit M digital camera and interchangeable lenses displayed at an exhibition
Zenit photographic equipment was presented at a Russian-Chinese meeting in Moscow. Photo: https://rostec.ru/media/news/kholding-shvabe-predstavil-obektivy-zenit-potentsialnym-partneram-iz-kitaya/

Shvabe, part of the Rostec state corporation, presented the Zenit M digital camera and a range of interchangeable lenses for professional and artistic photography to potential partners from China. The showcase took place at a Russian-Chinese business meeting in Moscow as part of efforts to promote Krasnogorsk optics in Asian markets.

The main exhibit was the Zenit M camera paired with the fast Zenitar 1/35 lens. The equipment was shown at the “Brands Day at Greenwood” event, organized by China’s Chengtong International with the support of the Embassy of China in Russia.

Visitors also saw interchangeable lenses with different mounts for mirrorless and DSLR cameras. The lineup included the Helios 40-2 1.5/85 portrait lens, the Zenitar 1.4/75 HE version for Sony, and the Selena 2.2/85 and Selena 1.9/58 artistic lenses.

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The Zenitar 0.95/50 and Zenitar 1/50 lenses for low-light photography were among the products on display, along with the wide-angle Zenitar 2/35 and Zenitar 2.8/21. The range also featured the Zenitar 2.8/60 Macro EA lens and the fisheye Zenitar 3.5/8 and MC Zenitar 2.8/16.

According to the organizers, “Brands Day at Greenwood” launched a series of major meetings aimed at promoting Russian photographic equipment in East and South Asian markets. From November 19 to 20, 2026, the Krasnogorsk plant will take part in the Russia-Singapore Business Dialogue on technological and investment cooperation between Russia and Asia-Pacific countries.

Translated from Russian using artificial intelligence. Source: Rostec State Corporation, Russia

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