South Africa’s Department of Trade, Industry and Competition (the dtic) and Germany’s Import Promotion Desk (IPD) have signed a memorandum of understanding to help South African small and medium-sized enterprises reach buyers in Germany and the wider European Union. The agreement covers natural ingredients, cut flowers and sustainable seafood.
The partners will jointly identify export-ready companies, bring German and European importers to meet them in South Africa, and take selected exporters to Europe for market-orientation and selling missions. IPD will also arrange business-to-business meetings for South African firms at trade fairs in Germany and elsewhere in Europe.
The programme includes training and coaching on European market requirements, as well as sharing market intelligence. The partners also aim to strengthen export support services, including market information, export know-how and business matchmaking.
