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Telemundo says 2026 World Cup set Spanish-language audience records

The Spain-Argentina final drew 23.9 million viewers, according to Telemundo.

The 2026 FIFA World Cup was the most-watched tournament in Spanish-language media history. Telemundo says its platforms averaged 6.3 million viewers across 104 matches.

Source: NBCUniversal in the United States

Spain and Argentina players compete on the field during the World Cup final.
The Spain-Argentina final became the most-watched soccer match in Spanish-language media history. Illustrative photo. Photo: Carlo Fumagalli / Wikimedia Commons, Public domain

Telemundo said its coverage of the 2026 FIFA World Cup ended with record audiences. The company reported an average of 6.3 million viewers across the tournament’s 104 matches, up 143% from 2022.

Every stage of the tournament set a new Spanish-language World Cup audience record. Matches averaged 3.2 million viewers on linear television, while digital platforms recorded an average minute audience of 3 million.

The final between Spain and Argentina on July 19 drew a total audience of 23.9 million, making it the most-watched soccer match in Spanish-language media history, according to Telemundo. Spain beat Argentina to claim its second title.

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Viewers spent a total of 77.2 billion minutes watching the tournament across Telemundo, Universo, Peacock and Telemundo streaming platforms. That was 79% more than the combined Spanish-language viewing time for the 2018 and 2022 men’s World Cups.

Videos from the tournament generated 2.25 billion views across social platforms, more than nine times the combined total for the 2018 and 2022 World Cups. Telemundo produced more than 700 hours of original programming during the 39-day tournament.

Source: NBCUniversal in the United States

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