Almaty is stepping up efforts to attract corporate travellers, international conferences and business events from China.
The city took part in China International MICE Exchange (CIMX Beijing 2026), held in Beijing from 3 to 5 November. Visit Almaty presented the city’s tourism offerings to Chinese tour operators and organisers of business events and corporate trips.
Almaty received 136,419 visitors from China in 2025, up 37.6% from the previous year. Direct flights connect the city with Beijing, Shanghai, Guangzhou and Urumqi.
Almaty is developing MICE tourism, which includes international conferences, corporate events and business trips. The city’s attractions allow visitors to combine work programmes with trips to mountain resorts and experiences of local culture, national cuisine and landmarks.
At the trade show, Visit Almaty representatives held talks with Chinese tourism industry participants on joint programmes, promoting the city to corporate clients and expanding opportunities to host international events.
CIMX Beijing 2026 brought together more than 3,000 industry representatives from 41 countries and regions, giving participants an opportunity to present destinations to a professional audience.
