The 2026 Billboard Latin Music Awards ranked No. 1 among Spanish-language television programs during primetime, Telemundo said. The Oct. 22 broadcast led the 7 p.m. to 11 p.m. slot.
According to Nielsen data, the broadcast averaged 335,000 viewers ages 18–49 and 1.1 million viewers overall. It peaked at 8:30 p.m., with 400,000 viewers ages 18–49 and 1.2 million total viewers.
Telemundo’s digital platforms and social channels recorded 306 million views related to the show, up 57% from the 2025 edition. Viewers watched a combined 29.7 million minutes, a 41% increase year over year.
The ceremony also ranked No. 1 across television in total social video views, according to Talkwalker Social Content Ratings. Facebook, TikTok and Instagram led the activity, while viewing minutes on YouTube more than doubled, rising 101% from 2025.
Fuerza Regida won eight awards, along with the Billboard Vanguard Award. Bad Bunny, who was not present, received seven trophies. Karol G, Peso Pluma and Romeo Santos won four each, while Rosalía, Tito Double P and Prince Royce took home three each.
Telemundo and Peacock aired the ceremony live from the James L. Knight Center in Miami. The show covered 47 categories across genres including pop, tropical, Latin rhythm and regional Mexican music. For the first time, fans chose a winner in the new Fan Favorite Artist category; Karol G won.
Cristian Castro received the Billboard Lifetime Achievement Award, Rosalía received the Billboard Hall of Fame Awards, and Rubén Blades accepted the Billboard Icon Award.
