Billboard published its first issue on Nov. 1, 1894. It looked very different from today’s magazine and platforms, and it was not initially focused on the music industry.
Launched as Billboard Advertising, the eight-page magazine was aimed at advertisers, poster printers, bill posters, advertising agents and fair secretaries. An issue cost 10 cents, while an annual subscription was 99 cents.
The first cover featured R.C. Campbell, then-president of the Associated Bill Posters’ Association. Billboard’s focus on music and charts developed over the following decades.