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NBCUniversal and YouTube to Bundle Peacock Premium With YouTube Premium in the U.S.

The multi-year deal also extends NBCUniversal’s YouTube TV distribution and expands Universal+ and Hayu in selected markets.

NBCUniversal and YouTube have announced a multi-year global partnership. From early 2027, Peacock Premium will be included with YouTube Premium in the U.S.

Source: NBCUniversal in the United States

YouTube and Peacock logos displayed on a screen
Peacock Premium will join the YouTube Premium bundle in the U.S. in early 2027. Illustrative photo. Photo: Comcast / Wikimedia Commons, CC BY-SA 4.0

NBCUniversal and YouTube have announced a multi-year global strategic partnership. Beginning in early 2027, Peacock Premium will be bundled with YouTube Premium in the U.S., giving millions of current and future subscribers access to the service.

The agreement is Peacock’s largest wholesale distribution partnership to date. Subscribers will be able to watch Peacock live sports, series and films within YouTube, including coverage of the NFL, Olympics, NBA, MLB and Premier League.

The deal also extends NBCUniversal’s multi-year distribution agreement with YouTube TV. The companies will deepen their advertising technology collaboration, while Universal+ and Hayu will expand through YouTube Premium in selected international markets.

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NBC Sports will produce selected major live sporting events for YouTube. A selection of NBCUniversal live sports will also stream on the NBC Sports YouTube channel.

Peacock Premium will be offered as a separate add-on through YouTube Primetime Channels starting later this summer. The subscription currently costs $10.99 a month. Peacock Premium Plus has been available through the platform since late June.

Source: NBCUniversal in the United States

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