NBCUniversal and YouTube have announced a multi-year global strategic partnership. Beginning in early 2027, Peacock Premium will be bundled with YouTube Premium in the U.S., giving millions of current and future subscribers access to the service.
The agreement is Peacock’s largest wholesale distribution partnership to date. Subscribers will be able to watch Peacock live sports, series and films within YouTube, including coverage of the NFL, Olympics, NBA, MLB and Premier League.
The deal also extends NBCUniversal’s multi-year distribution agreement with YouTube TV. The companies will deepen their advertising technology collaboration, while Universal+ and Hayu will expand through YouTube Premium in selected international markets.