Sony Pictures Television acquires majority stake in Alex Baskin’s 32 Flavors
Alex Baskin will remain the company’s CEO, and its leadership team will keep their current roles.
Sony Pictures Television has acquired a majority interest in Alex Baskin’s production company, 32 Flavors. The company makes unscripted and scripted projects, including documentaries, reality series and podcasts.
Sony Pictures Television (SPT) announced it has acquired a majority interest in 32 Flavors, the production company founded by Alex Baskin. Baskin will remain CEO, and the company’s leadership team will continue in their current roles.
Founded in 2023, 32 Flavors develops unscripted programming as well as scripted projects. Its portfolio includes “Vanderpump Rules,” “The Real Housewives of Beverly Hills,” “The Real Housewives of Orange County” and “The Valley.” Recent projects include the spinoff “The Valley: Persian Style” and the Netflix podcast “Shut Up Evan.”
Upcoming projects include “Still Flipping Out” and “Love Thy Nader,” which 32 Flavors joined beginning with its forthcoming second season.
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Katherine Pope, president of Sony Pictures Television Studios, said the deal reflects SPT’s strategy of investing in creative talent and distinctive intellectual property with global reach. She said 32 Flavors strengthens the studio’s ability to produce premium nonfiction programming.
Baskin said Sony’s support is expected to accelerate the company’s momentum. SPT’s portfolio also includes “Shark Tank,” “American Idol” and the “90 Day Fiancé” franchise.
